In January, TABPI conducted a survey of b2b (trade publication) editors from across the world, inquiring about how Artificial Intelligence products, such as ChatGPT, are being used in editorial and design work, whether they are effective, and what the future may hold for the industry. In Part 1 of this report, we looked at some …
AI in the newsroom: A global perspective from b2b editors, Part 2 Read More »
In January, TABPI conducted a survey of b2b (trade publication) editors from across the world. The survey asked questions about how Artificial Intelligence products, such as ChatGPT, are being used in editorial and design work, whether they are effective, and what the future may hold for the industry. In all, 43 editors responded to the …
AI in the newsroom: A global perspective from b2b editors, Part 1 Read More »
By Paul Conley I’ve had some strange and frustrating conversations in the past few weeks with people in B2B journalism. Those conversations are, perhaps unsurprisingly, about artificial intelligence. Much of the world seems to be involved in difficult conversations about artificial intelligence. Why should B2B journalism be any different? But what I have found particularly …
Long before the COVID-19 coronavirus pandemic took hold around the globe, cutting costs was a priority for publishers and editors struggling to adapt to an increasingly digital world. From the perspective of my years as a B2B magazine editor, I was recently asked to participate in an interview where the main question was, “How can …
Opinion: Focused on cutting costs as a B2B editor? Stop. Focus on adding value Read More »
2020 presented numerous obstacles that editors, art directors, and publishers have had to weave through — and 2021 isn’t starting off much different. Due to strict social distancing laws, journalists around the world have had to vacate corporate offices and switch to remote work. Although working remotely has been a key factor in allowing b2b …
What will working remotely mean for editors in 2021? Read More »
Even though COVID-19 practically turned the world upside down — and a lot of businesses suffered from the economic loss it brought — the b2b industry still published consistent content regarding the pandemic. b2b publications focuses on certain industries so it was easy covering the pandemic and making sure that the information being covered was …
Has COVID-19 made its way into your publication? Read More »
2020 has been a rough patch for not only the b2b journalism community but for the entire world. Publications across the globe have had to modify multiple aspects of their business to adjust to the new lifestyle we have all encountered. COVID-19 has suffocated the excitement out of numerous activities, making it difficult for many …
Editors speak on what they appreciate after a deranged 2020 Read More »
Due to COVID-19, the world has had to adjust to a new normal within this virtual atmosphere. Many industries have taken a hit due to not being able to adjust to their offices — and business is now being handled through a screen. Fortunately, the b2b industry has adjusted well to the new changes around …
On March 11, 2020, a global pandemic was declared and the B2B industry was set to change forever. From gathering information in spite of industry events being canceled to reporting and delivering content, the behind the scenes lives of media professionals have been far from conventional. With COVID-19 social distancing laws being put into effect, …
COVID-19 forced many people’s lives inside but fortunately it did not stop b2b publications from producing consistent content. Even though many publications had to move their workspaces from offices to virtual work at home situations, some companies welcomed the new change because it then allowed them to re-examine digital content. For more than a decade, …
How COVID-19 is affecting digital vs print in b2b Read More »
