Opinion: Learning to love AI

By Paul Conley I’ve had some strange and frustrating conversations in the past few weeks with people in B2B journalism.  Those conversations are, perhaps unsurprisingly, about artificial intelligence. Much of the world seems to be involved in difficult conversations about artificial intelligence. Why should B2B journalism be any different? But what I have found particularly …

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Andrew Snook.

Opinion: Focused on cutting costs as a B2B editor? Stop. Focus on adding value

Long before the COVID-19 coronavirus pandemic took hold around the globe, cutting costs was a priority for publishers and editors struggling to adapt to an increasingly digital world. From the perspective of my years as a B2B magazine editor, I was recently asked to participate in an interview where the main question was, “How can …

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