NAPERVILLE, Ill. — The American Society of Business Publication Editors (ASBPE), a professional society for editors of trade and business-to-business publications in the United States, announced the release of Best Practices of the Business Press, 170 pp., Kendall Hunt Publishing, $35 (0-7575-0862-6).
The book is a resource for mastering business, trade, and association publication editing based on the practices of veteran editors in the field.
“With its focus on practical, how-to help, the book aims to fulfill a need for professional and aspiring business publication editors seeking ideas from editors who are working in the field today,” says Robert Freedman, ASBPE president and editor of the book. “Professional trade publication editors and college-level journalism instructors made it clear there’s a need for more information on what the business press is all about and how publication editing in this field differs from practices in the consumer press.”
The book’s hallmark is its nuts-and-bolts approach. Each chapter, written by a veteran editor, covers a key element of business publication editing, from publication launch and redesign to business reporting to trade show coverage to technical editing.
The editors outline the main principles they follow in their own work, then share examples of how those principles are fleshed out on the pages of publications, both theirs and others. Several chapters include exercises to help readers apply what they learn. All contributors are either ASBPE members, winners of national ASBPE editorial excellence awards, or college instructors with roots in the business press.
The publisher, Kendall/Hunt Publishing, Dubuque, Iowa, publishes materials for primary, secondary, college, and professional continuing education. Information about the publisher is available at www.kendallhunt.com. To order Best Practices of the Business Press directly from the publisher, click here and order online or call (800) 228-0810.